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Nathaniel Bassey becomes first gospel artist to pass one billion YouTube views

By Naija Breaking Newsroom2 min read
The gist
  • Nathaniel Bassey's main YouTube channel has passed 1.014 billion views and 5.24 million subscribers.
  • Punch reported he is the first gospel artist to reach the mark; PM News called him the first African gospel artist.
  • The milestone came during the October 2026 Hallelujah Challenge, which he has refused to monetise.

Nigerian gospel singer and pastor Nathaniel Bassey don cross one billion views on YouTube, with im channel Nathaniel Bassey Main showing more than 1.014 billion views and 5.24 million subscribers as of Sunday, 1 November 2026.

Punch report say di figure make am di first gospel artist to reach di milestone. PM News describe am as di first African gospel artist wey dem report say don do so. Dem create di channel on 4 March 2017, according to PM News, wey cite di analytics platforms Smart and Social Blade and ReachAnalytics for di figures.

Di mark come during di October 2026 edition of di Hallelujah Challenge, di online prayer and worship programme Bassey start in 2017. PM News report say di closing Hallelujah Festival pull more than 4.3 million views, while di opening session pass four million.

Why e matter

For many Nigerian families, Bassey songs don already become part of daily life. Tracks like Imela, Onise Iyanu, Olowogbogboro and You Are God na im dem dey sing for churches and play for homes, and di Hallelujah Challenge don become gathering for worshippers for Nigeria and abroad.

Wetin stand out be say dem no dey monetise di worship sessions. Bassey talk in November 2025 say God never tell am to do so.

"I won't monetise it; God didn't tell me to,"

he talk during one of di sessions, according to report by The Guardian wey PM News cite. He don talk say he believe God go bless am through other means.

Fans don suggest say he fit earn from di growing online audience, but Bassey don keep di programme centred on worship rather than money.

Beyond di online sessions, Bassey na gospel music minister, trumpeter, songwriter and producer. He also serve as pastor at The Oasis, di youth church of The King's Court parish of di Redeemed Christian Church of God for Lagos.

Wetin go happen next

Di Hallelujah Challenge go continue as recurring programme, so viewership figures likely go keep climbing. Whether Bassey go change im stance on monetising di worship sessions na question only he fit answer; for now, he talk say di programme na about devotion, not money.

Sources

This story draws on reporting by:

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