Do2dtun praises Nathaniel Bassey for keeping YouTube channel unmonetised
- Do2dtun said Nathaniel Bassey chose not to monetise his YouTube channel despite reaching one billion streams.
- The gospel singer's Hallelujah Challenge midnight worship movement drove much of the streaming milestone.
- Some fans online argued Bassey could have used the money for charity and job creation.
Media personality Do2dtun has praised gospel minister Nathaniel Bassey for leaving his YouTube channel unmonetised, even after it passed one billion all-time streams.
In a post on X on Monday, Do2dtun said what stands out most is the humility and clear purpose behind Bassey's platform, best known for the Hallelujah Challenge midnight worship sessions.
"He won souls; he hit a billion streams on this platform and never ever monetised it. In my book, this is selfless," Do2dtun wrote, according to The Nation and PM News.
He added that the channel could have earned Bassey "cool money" every day, but that it was built for one purpose only.
Why it matters
The Hallelujah Challenge, a midnight praise and worship gathering Bassey hosts, has grown into a global movement. According to the reports, it drove much of the one billion streams on his official YouTube channel, which has not been monetised.
For many Nigerians, YouTube earnings are a real source of income, and the decision to forgo them has started a conversation about faith, money and what public figures owe their audiences.
Not everyone agreed with the praise. Some users on X argued that monetising the channel would have allowed Bassey to fund charity and create jobs.
One user, @Dozie31615285, wrote that the money could have helped widows and orphans, equipped rural health centres and built industries. Another, @TenaLion001, said the singer should monetise the channel and enjoy the benefits.
Bassey has maintained that the platform was created to win souls rather than for profit, according to the reports.
What happens next
The debate is likely to continue online as fans weigh the reach of the Hallelujah Challenge against the money it could generate. For now, the channel remains free to watch and unmonetised, and the midnight sessions continue to draw worshippers from across Nigeria and beyond.
